AI narrative monitoring for IR and PR teams
AI narrative monitoring for IR and PR teams
AI is reading your clients’ messages before investors do.
AI is reading your clients’ messages before investors do.
AI is reading your clients’ messages before investors do.
Throughline AI runs 15 investor questions through ChatGPT, Claude, Gemini and Perplexity every cycle. It measures whether your client’s key messages are landing with investors, analysts and journalists, tracks which sources are shaping the narrative, and delivers a prioritised action list — not a dashboard to interpret.
Throughline AI runs 15 investor questions through ChatGPT, Claude, Gemini and Perplexity every cycle. It measures whether your client’s key messages are landing with investors, analysts and journalists, tracks which sources are shaping the narrative, and delivers a prioritised action list — not a dashboard to interpret.
Throughline AI runs 15 investor questions through ChatGPT, Claude, Gemini and Perplexity every cycle. It measures whether your client’s key messages are landing with investors, analysts and journalists, tracks which sources are shaping the narrative, and delivers a prioritised action list — not a dashboard to interpret.
AI narrative / no company names
AI narrative / no company names
EXECUTIVE SUMMARY
AI answers are leaning on older coverage and analyst notes, so the investment case is being framed around near-term margin pressure instead of the long-term growth plan.
AI answers are leaning on older coverage and analyst notes, so the investment case is being framed around near-term margin pressure instead of the long-term growth plan.
Message fidelity
78%
78%
Source risk
Medium
Medium
Prioritised actions
1. Add fresh source material on the growth plan 2. Brief priority journalists on the message gap 3. Correct high-influence pages AI is citing
1. Add fresh source material on the growth plan 2. Brief priority journalists on the message gap 3. Correct high-influence pages AI is citing
THE PROBLEM
A new layer in investor communications
A new layer in investor communications
AI tools like ChatGPT, Claude and Gemini are now routinely used by investors, analysts and fund managers to research companies, compare peers and prepare for meetings. The sources these tools cite are increasingly shaping the answers investors see — and the risk is often subtle. A growth story becomes a turnaround story. A clear strategy becomes a collection of unrelated assets. A well-covered investment case gets eclipsed by a peer with better AI presence. It is not only investors. Journalists increasingly use the same AI tools to background a story or check facts before filing. A narrative that is drifting in AI is a narrative that can drift into print. Most IR and PR teams have no visibility over any of this. Throughline AI changes that.
AI tools like ChatGPT, Claude and Gemini are now routinely used by investors, analysts and fund managers to research companies, compare peers and prepare for meetings. The sources these tools cite are increasingly shaping the answers investors see — and the risk is often subtle. A growth story becomes a turnaround story. A clear strategy becomes a collection of unrelated assets. A well-covered investment case gets eclipsed by a peer with better AI presence. It is not only investors. Journalists increasingly use the same AI tools to background a story or check facts before filing. A narrative that is drifting in AI is a narrative that can drift into print. Most IR and PR teams have no visibility over any of this. Throughline AI changes that.
“
AI answers are shaped by the sources they cite — and those sources can quietly shift the investor narrative.
AI answers are shaped by the sources they cite — and those sources can quietly shift the investor narrative.
THE SOLUTION
See it. Understand it. Act on it.
See it. Understand it. Act on it.
Throughline AI runs investor relations questions through the major AI engines, measures whether key messages are landing, identifies the sources shaping the narrative, and tells your team what to do next.
Throughline AI runs investor relations questions through the major AI engines, measures whether key messages are landing, identifies the sources shaping the narrative, and tells your team what to do next.
See
Run 15 structured questions through ChatGPT, Claude, Gemini and Perplexity and see the exact responses shaping the market’s view.
See
Run 15 structured questions through ChatGPT, Claude, Gemini and Perplexity and see the exact responses shaping the market’s view.
Understand
Measure message fidelity at the claim level, track source attribution and narrative drift, and see how your client compares to its peers.
Understand
Measure message fidelity at the claim level, track source attribution and narrative drift, and see how your client compares to its peers.
Act
Receive a short, prioritised action list. Not a dashboard to interpret — a brief your team can use.
Act
Receive a short, prioritised action list. Not a dashboard to interpret — a brief your team can use.
HOW IT WORKS
From question to action in four steps
From question to action in four steps
1
Add a company
Search any listed company and add it to your portfolio. Throughline automatically crawls the IR website, generates key messages from your existing content, and suggests a peer group.
1
Add a company
Search any listed company and add it to your portfolio. Throughline automatically crawls the IR website, generates key messages from your existing content, and suggests a peer group.
2
Review your key messages
AI-generated key messages are ready to approve or edit. Mark up to three as primary — these are the claims you most need AI to reflect accurately.
2
Review your key messages
AI-generated key messages are ready to approve or edit. Mark up to three as primary — these are the claims you most need AI to reflect accurately.
3
Run the analysis
Throughline sends 15 investor questions to four AI engines, checks each response for message fidelity at the claim level, classifies every source cited, and compares coverage against your peer group.
3
Run the analysis
Throughline sends 15 investor questions to four AI engines, checks each response for message fidelity at the claim level, classifies every source cited, and compares coverage against your peer group.
4
See results and act
A prioritised action list tells you what to fix and why. Track progress cycle over cycle as your AI narrative improves.
4
See results and act
A prioritised action list tells you what to fix and why. Track progress cycle over cycle as your AI narrative improves.
FEATURES
Everything in one place
Everything in one place
Signals & alerts
Each cycle flags what’s changed: activist readiness risks, negative source exposure, message fidelity drops, and which sources AI is citing most.
Signals & alerts
Each cycle flags what’s changed: activist readiness risks, negative source exposure, message fidelity drops, and which sources AI is citing most.
Message fidelity
Key messages are broken into individual claims and tracked across all four engines. See what’s confirmed, what’s partial, and what’s absent — with the exact AI quote that triggered each verdict.
Message fidelity
Key messages are broken into individual claims and tracked across all four engines. See what’s confirmed, what’s partial, and what’s absent — with the exact AI quote that triggered each verdict.
IR readability score
Throughline audits your client’s IR website and scores how well AI can read it. Identifies missing content, unreadable PDFs, and the specific pages where key messages should appear.
IR readability score
Throughline audits your client’s IR website and scores how well AI can read it. Identifies missing content, unreadable PDFs, and the specific pages where key messages should appear.
Source intelligence
Every source AI cites is classified and sentiment-scored. See which publications are working for your client and which are working against them.
Source intelligence
Every source AI cites is classified and sentiment-scored. See which publications are working for your client and which are working against them.
Peer comparison
See how AI answers the same questions about your client’s closest peers. Identify where competitors are gaining ground and where your client has an edge.
Peer comparison
See how AI answers the same questions about your client’s closest peers. Identify where competitors are gaining ground and where your client has an edge.
Shareable reports
Download or email a full PDF report matching the dashboard — including all AI responses, message fidelity breakdown, source table, and recommended actions. Ready for team meetings or client reviews.
Shareable reports
Download or email a full PDF report matching the dashboard — including all AI responses, message fidelity breakdown, source table, and recommended actions. Ready for team meetings or client reviews.
Simple, transparent pricing
Simple, transparent pricing
One plan. No hidden fees. No per-user charges.
£50
£50
per client per month
Minimum 15 clients. Unlimited users at your agency. Includes 50 pipeline runs per month and 5 additional company searches. Additional searches £75 each. Full access to all Throughline AI features, reports and recommendations.
Minimum 15 clients. Unlimited users at your agency. Includes 50 pipeline runs per month and 5 additional company searches. Additional searches £75 each. Full access to all Throughline AI features, reports and recommendations.
Book a demo to discuss your requirements
Book a demo to discuss requirements
Charlie Geller
Founder, Throughline AI
ABOUT
Built for the people who manage the story
Built for the people who manage the story
Throughline AI was built by Charlie Geller, with a background spanning investor relations, financial communications and corporate affairs. It started from a simple observation: AI tools are increasingly shaping how investors and journalists understand companies, but IR and PR teams have had no way to see or respond to that. Throughline AI is designed to close that gap — not just to show what is happening, but to tell you what to do about it.
Throughline AI was built by Charlie Geller, with a background spanning investor relations, financial communications and corporate affairs. It started from a simple observation: AI tools are increasingly shaping how investors and journalists understand companies, but IR and PR teams have had no way to see or respond to that. Throughline AI is designed to close that gap — not just to show what is happening, but to tell you what to do about it.
See Throughline AI in action
See Throughline AI in action
Book a 30-minute demonstration. We will run a live analysis of a company of your choice and walk through what the results mean for how you manage that client’s AI narrative.
Book a 30-minute demonstration. We will run a live analysis of a company of your choice and walk through what the results mean for how you manage that client’s AI narrative.
Book a demo