AI narrative monitoring for IR and PR teams
AI narrative monitoring for IR and PR teams
AI is reading your clients’ messages before investors do.
AI is reading your clients’ messages before investors do.
AI is reading your clients’ messages before investors do.
Throughline AI monitors how AI search engines represent your clients to the market. When the story is not right, it tells you exactly what to do.
Throughline AI monitors how AI search engines represent your clients to the market. When the story is not right, it tells you exactly what to do.
Throughline AI monitors how AI search engines represent your clients to the market. When the story is not right, it tells you exactly what to do.
AI narrative / no company names
AI narrative / no company names
EXECUTIVE SUMMARY
AI answers are leaning on older coverage and analyst notes, so the investment case is being framed around near-term margin pressure instead of the long-term growth plan.
AI answers are leaning on older coverage and analyst notes, so the investment case is being framed around near-term margin pressure instead of the long-term growth plan.
Message fidelity
78%
78%
Source risk
Medium
Medium
Prioritised actions
1. Add fresh source material on the growth plan 2. Brief priority journalists on the message gap 3. Correct high-influence pages AI is citing
1. Add fresh source material on the growth plan 2. Brief priority journalists on the message gap 3. Correct high-influence pages AI is citing
THE PROBLEM
A new layer in investor communications
A new layer in investor communications
AI tools like ChatGPT, Claude and Gemini are now routinely used by investors, analysts and fund managers to research companies, compare peers and prepare for meetings. The sources these tools cite and summarise are increasingly influencing the answers investors see. The risk is not always a factual error. It is often subtler. A transformation story becomes a restructuring story. A long-term investment programme becomes short-term margin pressure. A clear strategy becomes a collection of unrelated assets. Most IR and PR teams have no visibility over how AI is representing their clients. Throughline AI changes that.
AI tools like ChatGPT, Claude and Gemini are now routinely used by investors, analysts and fund managers to research companies, compare peers and prepare for meetings. The sources these tools cite and summarise are increasingly influencing the answers investors see. The risk is not always a factual error. It is often subtler. A transformation story becomes a restructuring story. A long-term investment programme becomes short-term margin pressure. A clear strategy becomes a collection of unrelated assets. Most IR and PR teams have no visibility over how AI is representing their clients. Throughline AI changes that.
“
AI answers are shaped by the sources they cite — and those sources can quietly shift the investor narrative.
AI answers are shaped by the sources they cite — and those sources can quietly shift the investor narrative.
THE SOLUTION
See it. Understand it. Act on it.
See it. Understand it. Act on it.
Throughline AI runs investor relations questions through the major AI engines, measures whether key messages are landing, identifies the sources shaping the narrative, and then tells your team what to do next.
Throughline AI runs investor relations questions through the major AI engines, measures whether key messages are landing, identifies the sources shaping the narrative, and then tells your team what to do next.
See
Run structured questions through major AI search engines and see the exact responses shaping the market’s view.
See
Run structured questions through major AI search engines and see the exact responses shaping the market’s view.
Understand
Measure message fidelity, source attribution and narrative drift across your client and its peers.
Understand
Measure message fidelity, source attribution and narrative drift across your client and its peers.
Act
Receive a short, prioritised action list. Not a dashboard to interpret — a brief your team can use.
Act
Receive a short, prioritised action list. Not a dashboard to interpret — a brief your team can use.
HOW IT WORKS
From question to action in four steps
From question to action in four steps
1
Add a company
Search any LSE-listed company and add it to your monitoring list.
1
Add a company
Search any LSE-listed company and add it to your monitoring list.
2
Set your key messages
Enter the messages your client wants to land with investors.
2
Set your key messages
Enter the messages your client wants to land with investors.
3
Run the analysis
AI responses are analysed for accuracy, attribution and drift.
3
Run the analysis
AI responses are analysed for accuracy, attribution and drift.
4
See results and act
Follow the prioritised action list to address what is not working.
4
See results and act
Follow the prioritised action list to address what is not working.
FEATURES
Everything in one place
Everything in one place
Actionable recommendations
Every analysis results in a short, prioritised action list. Specific, practical steps your team can take, ordered by impact.
Actionable recommendations
Every analysis results in a short, prioritised action list. Specific, practical steps your team can take, ordered by impact.
Message fidelity
See which key messages AI represents accurately, which are drifting and which are being lost entirely.
Message fidelity
See which key messages AI represents accurately, which are drifting and which are being lost entirely.
Source intelligence
Understand which publications are shaping the AI narrative and whether they are working for or against you.
Source intelligence
Understand which publications are shaping the AI narrative and whether they are working for or against you.
Peer comparison
See how AI represents your client relative to sector peers and where competitors are gaining coverage.
Peer comparison
See how AI represents your client relative to sector peers and where competitors are gaining coverage.
Executive summary
A concise overview of key message gaps, source risks and priority actions in under 150 words.
Executive summary
A concise overview of key message gaps, source risks and priority actions in under 150 words.
Shareable reports
Download or email a formatted PDF report, ready for team meetings or client reviews.
Shareable reports
Download or email a formatted PDF report, ready for team meetings or client reviews.
Simple, transparent pricing
Simple, transparent pricing
One plan. No hidden fees. No per-user charges.
£50
£50
per client per month
Minimum 15 clients. Unlimited users at your agency. Includes 5 additional company searches each month. Additional searches: £75 each. Full access to all Throughline AI features, reports and recommendations.
Minimum 15 clients. Unlimited users at your agency. Includes 5 additional company searches each month. Additional searches: £75 each. Full access to all Throughline AI features, reports and recommendations.
Book a demo to discuss your requirements
Book a demo
Charlie Geller
Founder, Throughline AI
ABOUT
Built for the people who manage the story
Built for the people who manage the story
Throughline AI was built by Charlie Geller, with a background spanning investor relations, financial communications and corporate affairs. It started from a simple observation: AI tools are increasingly shaping how investors understand companies, but IR and PR teams have had no way to see or respond to that. Throughline AI is designed to close that gap. Not just to show what is happening, but to tell you what to do about it.
Throughline AI was built by Charlie Geller, with a background spanning investor relations, financial communications and corporate affairs. It started from a simple observation: AI tools are increasingly shaping how investors understand companies, but IR and PR teams have had no way to see or respond to that. Throughline AI is designed to close that gap. Not just to show what is happening, but to tell you what to do about it.
See Throughline AI in action
See Throughline AI in action
Book a 30-minute demonstration. We will run a live analysis of a company of your choice and walk through what the results mean for how you manage that client’s AI narrative.
Book a 30-minute demonstration. We will run a live analysis of a company of your choice and walk through what the results mean for how you manage that client’s AI narrative.
Book a demo